Image : http://www.flickr.com
MTV Deal
Google and MTV Networks are working together to test a video distribution model that will serve consumers, web publishers and advertisers.
Google will distribute ad-supported content from MTV Networks to targeted web sites, allowing publishers to showcase clips from premium programming to enhance the content on their sites.
Eric Schmidt, Google's chief executive said, "With the combination of our video technology, and extensive advertiser and publisher network, Google is in a leading position to help content owners, web publishers and advertisers generate interest and increase revenue opportunities."
The new distribution model is just one of two relationships announced today between Google and MTV Networks. The companies also announced that MTV Networks' hit programs will now be available for download through Google Video, for $1.99 per episode.
MTV programming will initially be distributed via Google Video. The companies expect to begin testing the model later this month.
MySpace Deal
Google has won one of the most sought-after deals in the search engine market, beating out Yahoo, MSN, and Ask.com, becoming the exclusive provider of search functionality and search advertising to MySpace.com and other News Corp. websites.
The exclusive deal calls for Google to be the sole provider of both search functionality and text based ad distribution for the MySpace website and other major sites owned by Fox Interactive Media. Google says they will be integrating their search functionality and advertising services into MySpace and the other websites sometime in the fourth quarter of this year.
The companies said Monday in a joint statement, as part of the deal, Google must make revenue-sharing payments totaling at least $900 million to Fox Interactive Media over the next 40 months (between the beginning of 2007's first quarter and the end of 2010's second quarter). In turn, Fox Interactive Media must achieve various traffic and other goals.
Both companies say this is the first of many projects Fox Interactive Media plans to enter into with Google in the next few years.
Not quite sure how this deal will pan out, only time will tell. One thing I do know is that Google and MySpace are two of the top visited sites on the Internet. When two major players of this caliber work together, this usually works on in the favor of both companies. I'm interested to see what happens.
ไม่มีความคิดเห็น:
แสดงความคิดเห็น